what we do

SCroll

i want to spend a fortune on my off-the-plan sales campaign

— no one ever

marketing.
design.
development.

No matter the size of your project our tailored marketing packages are designed to get projects on the market quickly and keep them within budget.

‍Offplan delivers projects for leading developers across Australia.

view packages

Packages

Branded property marketing

In a saturated market property developers are looking for new ways to set their development apart from the rest. A simple branded floorplan could make all the difference. A custom finishes box will give your prospects the confidence that what you are building is of a high quality and finish.

view packages

teal coloured arm chair in the middle of a living room

Our process

Meet & Greet

Research & Development

Brand creation development & implementation

Delivery and Implementation

Stage

Meet & greet

Through an initial consult with the Developer and Agent, we learn more about the development and goals the client would like to achieve. We proceed to curate a team and plan to build a successful project campaign.

Key objectives

Client goals; Sales price indication, pre-sale requirements and time frames; Presale, Demolition, construction commencement, budget.
Understanding of the site and individual floorplans
Resourcing: We collaborate with experts in all aspects of media to assist in building your campaign if necessary
Responsiveness is key when creating a successful marketing campaign, and creating a project timeline is necessary to meeting deadlines.

Stage

Research & Development

We conduct initial desktop research regarding industry best practice and competitive landscape research for brand identity; Provide recommendations on the type of identity to develop or refinements to existing brand based on research / insights.

Site tour

We will attend the project address to learn about the location and the key amenities that will appeal to potential buyers, identify key aspects of the dwellings that could provide a key distinction to local competition.

Campaign preparation

We develop recommended campaign deliverables to suit your budget. We will provide a core components list as well as a recommendation list to better maximise lead generation.

Stage

creation of brand, development & marketing collateral

At this stage we will have all the ammunition required to build out a communications framework and deliver material from concept through to production.

Our objective

We aim to prepare an initial concept for approval. We pride ourselves on knowing that our prior research will allow us to provide this quickly. Upon approval of initial concepts, we get started on producing your collateral by continuing with a step-by-step approach.

Your project brochure will be at the forefront of your marketing campaign, and alongside branded and clearly represented floor plans, it is the first thing prospective buyers will see. We prioritise these deliverables to allow for consistent collateral to be produced thereafter. Depending on the campaign strategy and inclusions. We proceed with the preparation of other material and media scheduling.

Stage

Delivery & Implementation

Upon approval of all documents it is time to get on the market. Whether it is a digital campaign or printed our suppliers assist in all aspects to produce the best product in a timely fashion.

results

To create a marketing campaign for a proeprty development is not a set and forget process. Once we have delivered our collateral, we constantly follow up with the selling agent to make sure results are being achieved and goals are being met. All collateral can be quantified and monitored to ensure the best results are being delivered, our team can provide reports and make adjustments to campaigns on the fly. The job is not complete until all products are sold.

Printing & Signage

As a seasoned player in the print and design industry, we possess the expertise to provide tailored recommendations, proficiently source and oversee the execution of all your signage, fit-out, and general printed media necessities. Trust us to deliver on your exacting specifications with precision and excellence honed through years of experience.

Find out more

Aerial drone property photography

Aerial drone property photography captures high-quality aerial images and videos of real estate properties using drone technology. It provides a unique perspective and shows property size, layout, and location. The use of drones makes it a valuable tool for real estate promotion and a safer and more efficient way to capture images.

Find out more

VIRTUAL REALITY PROPERTY TOUR

Virtual reality property tours offer an immersive 360-degree experience of properties, allowing users to explore from their own home. This technology provides a more complete representation and saves time and money compared to traditional methods.

Find out more

WEBSITE DESIGN & DEVELOPMENT

Obtain qualified leads by giving your potential buyers a call to action. A customised landing page with an integrated form will deliver good quality leads.

Find out more

PROPERTY BRANDING, DESIGN & production

Create a new brand or realign your existing brand strategy to ensure that the right message reaches your target audience.

Find out more

REAL ESTATE CONTENT CREATION

To support your marketing efforts, highlight key selling points and features of your property with engaging, versatile content.

Find out more

SOCIAL MEDIA MARKETING

Engage directly with your target audience via Paid Facebook and Instagram Advertising and Organic Social Media.

Find out more

SEARCH ENGINE MARKETING & optimisation

Target high purchase intent customers and get qualified, high-converting leads with an effective Google Ads strategy.

Find out more

SALES SUITE DESIGN

Creating a space for your buyers to experience the design of your development is a great way to interact with them. Offplan can help with the design and layout of this space.

Find out more

EDM LEAD NURTURING CAMPAIGNS

With value-creating email campaigns, you can stay top of mind with leads and build relationships with them throughout their buyer journey.

Find out more

HIGH QUALITY LEAD GENERATION

Marketing activations backed up by a solid digital strategy to generate high-converting and high-quality real estate and property leads.

Find out more

We consider ourselves experts but we will always provide options rather than demands.

Managing Director

Daniel Cicivelli

My whole life I have been infatuated with technology and creativity. I have always enjoyed learning new ways to do things, simpler and more efficient, using the ever evolving technology space we have learned how to create things in less time using less energy. I have spent many years in sales & marketing, from creative, to production and more recently management. I believe each of these roles and my need to constantly evolve helped me build what is Offplan. I believe this business delivers creativity, efficiency and effectiveness to its clients and I will always be learning new ways to pass on the benefits of my knowledge to my clients.

Case Studies

Our showcase

View all

Bespoke

Ivanhoe

Candela Ivanhoe

Essentials Digital

Camberwell

Toorak Road

Bespoke

Preston

Raglan St

Testimonials

What clients say about us

Offplan Marketing and Daniel offer a one-stop shop for all things creative marketing. Daniel has his finger on the pulse all the way through production. The services provided are all at some of the most competitive prices I have seen within the industry.

Mesh Dias

Select Project Marketing

Passfield St has gone really well. We sold three of the four townhouses within the first month for significantly above the asking price.

Stefan Perera

Collings Real Estate

Many of our developments in Melbourne's inner north have benefited immensely from excellent branded marketing from Offplan. Their packages have assisted us in efficiently entering the market and giving our buyers confidence in our products.

Jonathon tavella

Frater Group

what we do

marketing.
design.
development.

Branded property marketing