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Toorak Road
Essentials Digital
Local Area Photoshoot
1269 - 1271 Toorak Rd, Camberwell
A prestigious townhouse development in Melbourne's leafy eastern suburbs. Six exquisitely crafted townhomes will be available for purchase in the autumn of 2022.
The Objective
Create a brand that corresponds to the high-profile suburb and high-quality architecture. Because the competition was fierce, the area defined our creative approach.
The Challenge
Create marketing collateral that met the timeline, budget, and, most importantly, the creative expectations of the area. All while capturing the best of Camberwell.
The Solution
With the client planning to sell before winter, we only had a four-week window. We were able to create a logo in much less time than a full brand package by utilising a portion of the street address. Working with our Photographer and Copywriter concurrently allowed us to complete two key components of the campaign in 5 business days.
Many of our developments in Melbourne's inner north have benefited immensely from excellent branded marketing from Offplan. Their packages have assisted us in efficiently entering the market and giving our buyers confidence in our products.
Jonathon tavella
Frater Group
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