Marketing an off the plan development

Off the plan selling is the promise to deliver a project to the exact specifications, the highest standards, and on time – which is why it’s so important for your property marketing to be exceptional. For developers, the dream scenario is to create so much interest and demand that yourself all your off the plan properties before construction is completed.

In order to entice that level of confidence in buyers, you’ll have to deliver first class marketing. And that’s where Off The Plan comes in – a full suite marketing service to help you cut through the noise in a highly competitive market.

1. Bring your property to life with 3D Renders

Nothing creates the impression of a stunning new property better than a 3D Render. That visual recreation of the intended residence showcases the full three-dimensional beauty of your off the plan development. 3D renders are an essential tool in the property marketing kit. Without that imagery, it’s hard for buyers to get a sense of what you’re selling. And confusion doesn’t sell off the plan developments.

2. Make your marketing brochure ‘pop’

A killer marketing brochure – glamorous, professional, and aspirational – is the best way to entice buyers to sign up. An off the plan development suddenly feels real. And highly desirable. Those pages of detail are designed to give buyers all the information they’re craving – floor plans, fixtures, features, a map with neighbourhood parks, shops and services, and details about the builder and project collaborators to establish credentials and trust.

If your brochure looks cheap and amateur, with very little content, that poor standard can damage your chance of selling off the plan. It’s hard to imagine that buyers will believe you can deliver a killer development if your property marketing looks like your cousin did it for free.      

3. Watertight Inclusions

It’s important for buyers to know exactly what they’re getting with an off the plan development. Give them confidence and security with a full list and imagery of the fixtures, fittings and finishes in your property marketing. The presentation of that information is important so that you fully capture the design mood and detail of the exterior and interior look and feel. A stunning presentation brochure gives your agent all the inspiration they’ll need to sell your project off the plan.  

4. Mood Board

The touch and feel of a mood board is a beautiful and tactile way to sell all the glorious detail of your off the plan development. This is a chance to put the interior designer’s creative work up in lights – a selection of your finest fixtures and finishes on display. Don’t underestimate the emotional power of a mood board or tray – it’s one of the most powerful ways of harnessing the essence of your property.  

5. On Site Marketing Banners

Put your 3D renders where they’ll get attention – with an on site marketing banner at your development site. That hoarding is an important touch point for buyers to connect with a local off the plan development, at the exact location where it will be built. Hoarding is one more essential property marketing tool that you’ll need to maximise your selling opportunity off the plan – big, bold marketing with eye catching imagery and critical contact details for buyers to get in touch.